Feeling the first day back to work and the holiday season is over blues I was so excited to check my emails and see that Eyewake had contacted me directly asking if I would like to receive their product in exchange for a review. I had a little read about the brand (thank you Lucy for the comprehensive low down!) and I was really keen to try it out! Continue reading “REVIEW | EYEWAKE Skincare – Hydrating Eye Serum”
Hello Cheeleaders, happy Thursday! Another long weekend is already is sniffing distance – I hope yesterday wasn’t too bad for you all.
Today I’m going to review something I didn’t think I would eventually master enough to like, it’s the Pro-Lash individual eyelashes by Eylure. Continue reading “REVIEW | Eylure Pro-Lash individual eyelashes”
Hello Cheeleaders, I hope you have been enjoying the holiday season and ok day back to work even though deep down we really don’t know what day it is! What I do know however, is that it is day 2 of my 5 days of Eylure series and today I am reviewing the foundation of every good lash day – the lash glue itself. Continue reading “REVIEW | Eylure LASHFIX”
Hello Cheeleaders, I hope you had a lovely Christmas, back to reality now (I am back to work tomorrow) and I am starting my 5 days of Eylure campaign* as part of their 75th Anniversary!
“Eylure – the world’s favourite brand for false eyelashes since 1947. You’ll love our range of fake eyelashes, including all-time Eylure favourites as well as the hottest collections from Vegas Nay, House of Holland, Fleur de Force, Rosie Bea and Cheryl. We stock a huge variety of false lashes for every occasion, from day-to-day wear to stylish nights out with the girls, making sure you’ll never go wanting when it comes to the perfect fake lashes.” – courtesy of the Eylure website.
I have been using Eylure for years, they were the brand I reached for when I wore my very first pair of false eyelashes about 4 years ago and from then I loved them. There are so many ranges and collaborations to choose from that you are not stuck for options and there is always something new from them that I want to try (I currently have my eye on their new 3D mink effect lashes). I love this brand so when I came home to a massive box of PR goodies of all my favourite products from Eylure I was so surprised! I have been in contact with the fabulous Eylure team for a while now – shoutout to Norresa and Rosie, who kindly arranged for this to be sent over.
I feel like singing Final Countdown, I can’t believe it is day 11 already it has gone so quickly yet slowly at the same time. The Christmas decorations came down today which has left the house looking so bare that I feel like we’re actually moving out, all of the ones in my office were taken down yesterday too. I really miss the decorations when they come down as they leave a huge cold feeling space in your decor. Anyway, only another 11 months until they’re back up again so let’s crack on with today’s post!
Getting freebies is a bone of contention for some bloggers, one school of thought believes that any products received should also bring along payment as you are essentially promoting a company and just getting a bottle of product for it. My view point on it is that everyone has to start somewhere and if that means reviewing items without an exchange of payment then whats the big deal? When you’re reviewing a product you have bought yourself, you’re still promoting a brand and you’ve actually made a loss, at least with samples and freebies you’re not out of pocket if it’s not as great as you hoped. When you’re starting out, you’re less likely to receive a sponsorship for product promotion because you don’t have the viewer base of someone who may have been blogging for the past 3 years, I feel that posting reviews for freebies shows that you are capable of creating quality posts about a brand and that it will set up the foundations for potential future sponsorships.
I’ve come across some really effective techniques for gaining freebies or discounts, firstly I’ll outline what doesn’t work.
- Begging for stuff – I have never tried this one out but for obvious reasons it won’t be very successful.
- Approaching large brands – again, I haven’t tried it because it is pointless. The sheer volume of requests like this that receive on a daily basis is so high that you’ll be overlooked. Esssentially with bigger brands it is a build it and they will come to you sort of ethos, you need to have a decent influence level before they notice you.
- Approaching small companies, I’ve tried this one before. I always make sure that they are within the UK so that their shipping wouldn’t be too high a price first off. Majority of the time, requests have been turned down due to a low samples budget although in substitution for this, I have been offered to visit their office and see how the products are created, that in itself is a great opportunity and sometimes I’ve been told that they will review my request in 3 months for example if their situation changes.
I have a few tactics for selecting brands to approach, one of them is to approach brands that are already sending out samples (this shows they have a budget), I will contact them by email directly and wait for a reply back. Another tactic is going to small businesses in the UK, it’s a catch 22 contacting them as they are so small sometimes they might say no but if you don’t ask you don’t get.
When emailing companies it is so important to do your research on them, draft up an email that’s a reasonable length. I use a praise sandwich, start off with why you like the brand and how the values match your blog ethos, explain where you come from and what you have to offer and then close with niceness.
I’m now starting to receive contact about products which is great but I still make sure I keep up the effort to put my name out there. I would also like to point out that blogging is not about the freebies, it’s about the dedication and passion you have for your dream.
How do you feel on freebies/get yours? Let me knowin the comments below ⬇
Love and (high)light✌
Facebook: Macquillage with Leilani
Snapchat and Twitter: MissLCAK
When it comes to blogging, I would say that you spend equally the same amount of time promoting yourself as you do creating the content you promote. I’ll fess up straight away, I’m not on top of my promotion as much as I should be but I know what needs to be done. Let’s start off with my routine: My content becomes live, I copy the link and share it with all of the roughly 15 beauty blogger groups I’m a part of on Facebook, this link will then get shared on my Instagram and Twitter. Occasionally depending on what the post is about I will also promote it on the brands social media page and drop them an email letting them know that this post is available.
Most to least successful routes of promotion I have observed are:
In that order. I believe the reason why Instagram lags behind is because you can’t put direct links in the comments of an image, so the viewer has to see your picture, click on your username and then click on the link in your bio. Facebook and Twitter on the other hand are very easy, one click and you are there. A lot of my views also come from search engines which is why it is so important that your title and content is relevant to the subject you are blogging about.
Facebook groups are a great way of connecting with likeminded people. One of the best groups are Beauty Bloggers Corner, they have a lovely community spirit about them and really engage with one another. Most recently, they created a list of blogs and got all the members to submit their blog handles so that they could be a part of the list. Along with the recommendation, I would always suggest doing your own research for appropriate groups because some of them are country specific only or have requirements. There are a lot of inactive groups out their unfortunately but over time you will learn which ones are useful and which are not.
Twitter on the other hand is far easier to promote yourself from. Just use some relevant hashtags (#blog, #bloggers, #crueltyfree) and they generate a lot of interest. Sooner or later you will then get added to relevant lists which is almost like a fishing net that focuses only on the members involved of the net. I’m a part of about 6 lists and these are a great way to draw in more of an audience for your posts.
Word of mouth thankfully I know a lot women and at least once in my time of knowing them have the complained about a sudden outbreak of spots, damaged hair or they simply want to try out a new lipstick. I shamelessly plug my own posts, it’s a great way to get personal interaction and hopefully the word of mouth will spread.
There are other avenues of online promotion that I have been looking in to recently, one of which was Reddit. I read a blog that swore they garnered a lot more interest from Reddit. It’s definitely something I want to try out because I have nothing to lose and I will report back.
Stay tuned for my penultimate post tomorrow where I will be posting about being PR friendly and approaching brands.
How do you promote your blog and what do you find the most successful? Let me know in the comments below ⬇
Love and (high)light✌
Facebook: Macquillage with Leilani
Snapchat and Twitter: MissLCAK